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Natural Soap


We’re doing what we can to lighten the load, to ease the burden. The products we make are our small way to help reduce the toxicity overwhelming our bodies and our lives. Key to their uniqueness is that we don’t dilute with water or chemicals. We fill everything to the brim with beautiful, high-quality ingredients. 


Donna Flagg, Creator

Marble Surface
Donna Flagg is an inventor, innovator and entrepreneur who creates products for your body. She is a master at figuring out new ways to solve old problems, fueled by a passion to help people feel better and live healthier lives.

Her brands, LASTICS and LASTICS BODY are about feeling good from the inside out. Whether it’s learning to stretch like a dancer to create more freedom and flexibility in the muscles and joints, strengthen hidden weaknesses from deep within for a solid, stable body, or using clean body products to help free the body of toxins that penetrate the skin, Donna is determined to create products and opportunities that feel good, do good and are good for people and the planet.

Early in life Donna began preparing for a career in dance. After earning her BA in dance, she got a job working for CHANEL. She continued dancing but loved working in the beauty industry for all it had in common with her theatrical training.

While at CHANEL, she was identified to become a member of the corporate team, a move that marked the beginning of a wonderful career in fashion and beauty. Over the course of more than twenty years Donna worked for top, iconic brands, both large and small; Barneys New York, Donna Karan, Philosophy, Shiseido, Tocca, Nars and Clarisonic were among them. After earning two graduate degrees from NYU, and a stint on Wall Street at Goldman Sachs, Donna formed a consulting firm, authored a book published by McGraw-Hill, and continued to serve the fashion and beauty industry as a consultant and writer. 

Dancing, though, remained a major part of Donna’s life, an outgrowth of which was LASTICS, the stretch and flexibility technique she created and introduced at the Joffrey Ballet School in New York City. Since then, LASTICS has been at the Joffrey Academy of Ballet in Chicago, Pennsylvania Ballet, Broadway Dance Center, Steps on Broadway, Alvin Ailey, Capezio Peridance Center and Cal-a-Vie Health Spa in San Diego, to name a few.

In the midst of all that, Donna got sick. Her doctors had no answers, and after a long string of medical mishaps, she turned to nutrition where she learned that the cumulative effect of toxic chemicals going into, and onto, her body, created a burden greater than one her body could bear. One deficiency fed another, and one day, both her digestive and reproductive systems were in total melt-down mode. 

She knew instinctively, that she was too young and too “healthy” on the outside to be so sick on the inside. She had to detox. First it was her diet, then her daily beauty regimen and ultimately, her whole body. Because she was teaching Lastics, she had to find a way to make “natural” work for her active, athletic - and sweaty - lifestyle. And she did! It began with deodorant, which is how LASTICS BODY was born. Cleansing foot spray, muscle rub and lip balm followed – all products she made to help her get through the day running around New York City without adding more chemicals to her active, and very physical, life.

Every LASTICS BODY product is inspired by the nutrition principles Donna used to heal her body and is made for people who, like her, love to move and enjoy having a body that feels alive and free!

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